A Trip to the Moon

May 1st, 2012

Notes on a Magnum Photography Course with Trent Parke – Fremantle, March 19-23

It has been more than a month since I arrived back from the Magnum workshop I attended in Fremantle, so it is well past time for me to tell you about it. The first part of this report will be of most interest to photographers. If you’re just interested in seeing photos of Little Creatures Brewery and The Monk Brewery then scroll down to the second half or go and check out my fifteen slides from the presentation on final night of the workshop.

My week in Fremantle was one of the best weeks I have had. Beautiful weather, relaxed people (Western Australians are even more laid-back than New Zealanders), and best of all, the exceptional but exhausting workshop with Magnum photographer, Trent Parke. Over five days I rose at 5am, fell asleep between 10pm and midnight (usually while editing photos), spent 24 hours photographing in two breweries, took 1687 photos, edited the best photos into a small book, lost 5kg, and then spent two weeks catching up on sleep when I got back to NZ. My days were so hectic that one day when I had a piece of pizza at 8pm I realised I hadn’t eaten anything since the two Weetbix I ate for breakfast at 5:30am. I had been too busy to realise I was hungry. It was a wonderful week totally focused on photography, no distractions, no everyday worries.

For the past year or so I felt that my photography had reached a plateau. I kept on working on The Beer Project but was frustrated that I couldn’t seem to improve. I applied for the Magnum workshop with the hope that it would help kick me up to another level. Instead I have gained a whole new way of thinking about taking photos, a new style, and a new way of putting together the final pictures. I’m still on my plateau but the plateau is now on the Moon.

Trent Parke is an extraordinary photographer and an inspirational teacher (have a listen to him talk about how he works and his new book, Minutes to Midnight). Here are the best of his tips that I remember:

1. “Shoot the shit out of it”. I think this is Trent’s favourite phrase. It doesn’t just mean “take a lot of photos”– there is more to it. It was more about trying as many different things as you can: change angles, play with the light, go back at different times of day, return to the same subject over and over trying to find a new way to shoot it. It was more about obsession than repetition. Work hard for your shot. A corollary: “Stop thinking and just shoot”.

I photographed Little Creatures Brewery four evenings in a row. I had enough photos on the second night to make a good edit of ten photos that we needed for our final presentation. Trent said “now you have two days to get better.” The third night I got some more shots I was happy with. The last night I struggled. There were two particular shots I was trying to get to complete my “story” (to fit the narrative of my edit) but I just couldn’t quite pull the elements together. I almost gave up and went for a beer but I kept working and working (and had a beer). I shot the shit out of it. I still didn’t get the two shots I was after but I ended up with a bunch of other great shots that I hadn’t expected or imagined getting. Of the eighteen photos in my final edit, eight were from the last night.


The T-shirt I had made for the final presentation night. Photo by Charlene Winfred.

2. Turn your camera into a black box so that you don’t need to think about it. Set it to f11, 1/250th, pre-focus, then just concentrate on the light and subject. Subject is key. Light is everything.

3. For every project always have a book in mind. “I never start a project without thinking if I can make it into a book.” The book is the most important thing for your career. Trent Parke was nominated for Magnum because a couple of members had chanced upon his book.

Make a dummy of the book as you go. It can become valuable in its own right. Trent showed us his mock-up of his new book, Minutes to Midnight. Each page taped to the next to make a concertina book. This makes it easy to flick through and easy to chop a page out to move it to a new spot. It was more like film editing.


Students in our workshop looking at Trent Parke’s mock-up of Minutes to Midnight. Photo by Fiona Rogers.

4. Sequence your photos to tell a story. Most of Trent Parke’s photos are documentary style but he arranges them to tell a fictional story.

5. If you can get photos out of your backyard you can get photos anywhere.

6. Anyways think “how can I shoot this so it will look different to how everyone else would shoot it”.

7. Trent told us many stories about how he worked. One was about how he started projects. Normally he wouldn’t have a pre-conceived idea of what the project was going to be. He might start with a very broad idea, e.g. I’m going to shoot on the street. Each day he will go through the photos he took that day, print 6x4s of the best and put them on the wall. Keep adding to the ones on the wall each day. Move them around. See what photos work together. Eventually (sometimes it takes months) he’ll start seeing common shapes or common themes and he might come up with specific shots that he will look for to contribute to that story. His story becomes clearer over time until he has the final edit. We put together our edit in a similar way during the workshop.


My wall of photos as my final edit was coming together on the last day of the workshop.

8. A bonus tip from Donovan Wylie, one of the other Magnum photographers taking a workshop: “work hard and the luck will follow.”

All of these tips are quite abstract, they provide guidance for how to go about taking pictures. If you’re not a photographer you’re probably just here for my photos of brewers and breweries, and you’re wondering what impact has the workshop had on my photos. From my slides you’ll see that there is a huge change in style. Before the workshop I relied on available light (some breweries make this harder than others). The low light levels in most breweries meant I was using wide apertures which give you out-of-focus backgrounds and a bit of a romantic look to the photos. The subjects were mainly the brewers. I never used flash, in fact I refused to use flash because the light was too harsh. With my new style everything is the complete opposite. Small apertures (f/11-f/22) mean almost everything visible is in sharp focus. Flash is used in every photo. Using off-camera flash provides me with complete control of lighting the scene and provides a way of creating great contrast between the foreground and background. In addition to the brewers, the plant and ingredients have become important subjects. The resulting photos have been described as dramatic, moody, abstract, sharp, crisp, ultra-real, naughty, and, my favourite, “high in artistic interpretation”. (Trent said to me “This week forget about documentary photography. This week you are making a work of art.”)

So, what led me to make such a dramatic change? On my first day at Little Creatures I photographed in my usual Beer Project style. The light wasn’t as good as I would have liked but the giant walls of glass at each end of the building meant there was plenty of light to work with. I did return at sunrise the next morning to see if any dramatic light would stream in the windows but it seems as though the architect aligned the buildings to perfectly avoid helping any photographers. Another problem was that Little Creatures is actually quite an industrial brewery with a lot of automated processes. There is little hands-on work, which is what I’m used to capturing. It’s a long way from Townshend’s to Little Creatures.

Each day we presented to the class our best thirty images from the previous day. Trent Parke would comment on each photo as we went through them. When mine were shown he was silent for the whole slideshow. I got worried. At the end he paused, then said, “Well they’re good but they’re missing something.” The light was too flat. “Have you got a tripod?” “No.” “Have you got a flash?” “Yes.” “Can you use it off-camera?” “No.” “I can lend you something to use,” someone else in the class said. Then Trent spent 10 minutes showing me techniques of using off-camera flash and sent me to back to the brewery looking for interesting textures and shapes.

To illustrate the difference here are some photos I shot on the first day alongside photos of similar subjects taken later in the week.

Old Style New Style

I don’t think that any of the old-style photos are bad but I do think that all of the new style photos are better. The last old style photo I thought was pretty damn good but the new-style version is one of the best photos I have ever taken.

These two photos of Steve Brockman brewing at The Monk were taken less than a minute apart. The lighting in both is pretty good but the new style seems more dramatic.

I took a lot of photos during the week. There were a lot of great ones that didn’t fit with my final edit. Here are a few of those to reward you for making it this far.

Where to from here? Ask me in another month. I have a lot to think about.

Acknowledgements

Thanks to everyone helped me get to Fremantle by buying prints from my exhibition at Hashigo Zake. I am incredibly grateful for those funds, which covered around a third of my costs. I am also humbled that you enjoy my work enough to make a contribution. I hope you like the new direction my work is heading.

Thanks to the crew at Little Creatures Brewery for giving me unlimited access to the brewery any time of the day, all week (did you know that they brew 24 hours a day?). Thanks especially to Tom, Jack, and Charlotte (who used to work at Three Boys), the afternoon shift brewers who put up with me pointing a camera and firing flashes at them for 18 hours. Thanks also to Jonathan, manager at The Monk, and the brewers Paul and Steve who were not only great subjects but also gave me a guided tour of the breweries in the Swan Valley the day after the workshop finished.

Thanks to Trent Parke for being such an inspirational teacher during the week. Thanks to Fiona Rogers for keeping the week well organised. And a big congratulations to the others on the workshop who not only survived the week but also produced some great work.

The biggest thanks must go to my partner, Sarah, who not only supported me but actively encouraged me to apply for the workshop. Big hugs to our daughter, Isabella, who coped for nine days without me making her breakfast and lunch, and reading bedtime stories.

Cheers,
Jed

X-Ale

April 25th, 2012

Last Saturday the team from Hashigo Zake put on another excellent beer festival. X-Ale, a showcase of extreme beers from NZ and around the world, was attended by a small but excited group of beer-lovers with adventurous palettes. In a field of beers where Liberty Summ!t was considered rather mundane there were plenty of challenging tastes for everyone, from chili beers to smoked beers, sours to mighty strong ales. The finger food was simple and delicious – someone commented that it was like being at a party at someone’s house. Such a great atmosphere and the crew from Hashigo Zake and the three Matts from Parrot Bog brewery were great hosts.

The pick of the festival for me was the Hallertau Funkonnay. Such great balance – the malt, oak, and sourness worked so well together. It’s also a great name: a portmanteau word that perfectly describes the beer, plus a pun all in one.













The Beer Project Exhibition

February 29th, 2012

The first ever Beer Project Exhibition opens at 5pm on Monday, March 5th, at cult beer bar Hashigo Zake. Come along, enjoy a beer, and check out photos of some of New Zealand’s brewing legends. I’d love to see you there. If you can’t make it on opening night then the photos will remain up through until closing time on Tuesday, March 13th.

The exhibition is a fundraiser to help cover some of my costs in getting to a photography workshop with Magnum photographer Trent Parke, in Fremantle later in March. See my earlier post for more details. All prints will be for sale.

Many thanks to Dom from Hashigo Zake for coming up with the idea and offering to host the exhibition. Thanks to 8 Wired and Yeastie Boys for supplying beer for the exhibition opening.

Brewers At Work, photos by Jed Soane. March 5th to 13th. Hashigo Zake.

Ø for Awesome

February 20th, 2012

A Dane, a Norwegian, and an American walk into a brewery. The result is no joke but there is a punchline involved.

Last November Hashigo Zake got three brewers together at Renaissance in Blenheim to produce a collaboration beer. Søren Erikson, the Dane behind 8 Wired Brewing, Andy Deuchars, the American brewer at Renaissance, and Kjetil Jikiun, the brewer at Norways’s Nøgne Ø, together brewed a strong, dark, hoppy ale they have called Ø for Awesome.

As Søren explains in the video below (made by Hashigo Zake’s Dylan Jauslin, bartender and videographer extraordinaire), “O for Awesome” is a phrase immortalised by the kiwi boxer, David Tua, on Celebrity Wheel of Forture in the 90s. There begins the punchline. Adding extra pun to the punchline, ‘Ø’ happens to be the Norwegian word for beer1. Awesomeness all around.

The beer has spent some time maturing nicely and will be launched at Hashigo Zake at 5pm on Tuesday night, February 21. Tuesday is also the eve of the anniversary of the February earthquake in Christchurch last year so the proceeds from the first two kegs will be donated to the Red Cross. A few bottle of the Garage Project/Nøgne Ø collaboration, Summer Sommer, will be auctioned off on the night too.

I was at Renaissance on brew day to document the process. Breweries are generally very busy places. The is a lot of downtime while brewing and usually this time is put to good use by the brewers. Fermenters are cleaned, beer is filtered, coffee is made. During collaborations though, it seems that this time is used to exchange information and chat about beer and brewing. This means I ended up with a lot of photos of brewers talking. Below are some of my favourites. Far too many more images are in the gallery.


L-R: Søren Erikson, Kjetil Jikiun, and Andy Deuchars. November 23, 2011, Wellington.



Søren tests a sample from a barrel of his Flanders Red sour ale.



Søren relaxing on his barrel farm.

Following up on my last post, if you would like to purchase prints then approximate prices are below. All prices include GST. I will have some prints at Hashigo Zake with me on Tuesday if you’d like to check them out in person.

Size Unframed Framed
6×4 $5.00
A4/8×10 $57.50 $161.00
A3 $78.20 $218.50

  1. After spending time in Denmark, where the word for beer is øl, I formed the hypothesis that the level of cultural sophistication of any nation is inversely proportional to the length of the nation’s word for ‘beer’. Hence I would be rather excited to visit Norway. 

The Beer Project Heads to Australia

February 17th, 2012

I may have to change the tagline on this website: next month I am heading to Fremantle. I will be there to participate in a five-day photography workshop with the only Australian represented by the Magnum photo agency, Trent Parke. Check out his work and his Magnum portfolio. Some amazing use of light. He manages to make everyday street scenes look like scenes from another world. His book title, “Dream Life”, is very apt.

This workshop is the photography equivalent of spending five days working on your brewing with Richard Emerson, or five days working on your drinking with Ernest Hemingway. So I’m very, very excited. Five days of photographing, critiquing, editing, while being mentored by someone at the top of their game. It will be hard work but I will learn a lot which should result in even better photos here at The Beer Project.

Each participant in the workshop is expected to complete a project during the week. The best images from each participant will be projected at an event on the Saturday night as part of the PhotoFreo Festival. Of course my project proposal involved beer. I plan to photograph craft brewers in Freemantle and Perth, similar to my work on NZ craft brewers. A secondary project documenting the general beer-drinking culture there is also an option. I’d be interested to make a comparison to NZ.

Part of the application process for a place in the workshop was sending a portfolio of five images. At first I thought “how am I going to narrow it down to five photos?”. Then I thought “argh, I don’t have five good photos”. After a bit of help on Twitter I selected these five, all from The Beer Project.

Martin Townshend
Welding at Cassels & Sons Brewery
Ian Ramsay
Reuben
Mudslide

There are a few ways you can help me on my journey.

  1. Information. Send me tips about Freemantle and Perth, especially info about bars and breweries. Email me or message me (@jedsoane) on Twitter.
  2. Money. This is not a cheap trip so give me a hand: hire me to do a photography job, buy a print, buy a framed print of your favourite brewer (most of my favourites are on the homepage), or just send me $5. Some more specific items for sale will pop up over the next week or two but email me with any special requests you might have in the meantime.
  3. General encouragement. I am pretty laid-back and need a bit of a kick to get me into action.

Thanks for all the support so far. Now grab a beer and toast to better photos on The Beer Project.

Cheers!
Jed